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Included but not limited to...

  • Crafted a cohesive brand identity that resonates with audiences across each platform, based on market research

  • Increased Socials by 40%

  • Created + captured content on 360° endorsement campaigns such as “boot season” with Jessie James Decker; 700M+ media impressions ($4M ad value), and 20% higher CTO rates for CRM

  • Secured a placement in Harper's Bazaar

  • Analyzed content on a daily/weekly basis and optimized in real time

  • Produced and directed off-site photoshoots capturing both pre & post production content monthly, with $0 budget

  • Hosted monthly retrospectives, bring different departments together and reporting on tracked analytics

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