Crafted a cohesive brand identity that resonates with audiences across each platform, based on market research

Increased Socials by 40%

Created + captured content on 360° endorsement campaigns such as “boot season” with Jessie James Decker; 700M+ media impressions ($4M ad value), and 20% higher CTO rates for CRM

Secured a placement in Harper's Bazaar

Analyzed content on a daily/weekly basis and optimized in real time

Produced and directed off-site photoshoots capturing both pre & post production content monthly, with $0 budget

Hosted monthly retrospectives, bring different departments together and reporting on tracked analytics